Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness

Marketing Value Metrics A New Metrics Model to Measure Marketing Effectiveness It s often said that people cannot manage what they cannot measure Marketing Value Metrics shows not only how marketing systematically contributes to shareholder value but also provides a framework f

  • Title: Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness
  • Author: Malcolm McDonald Peter Mouncey
  • ISBN: 9780749468972
  • Page: 416
  • Format: Paperback
  • It s often said that people cannot manage what they cannot measure Marketing Value Metrics shows not only how marketing systematically contributes to shareholder value, but also provides a framework for developing and implementing marketing strategies that are measurable and accountable Building on the concepts and research found in Marketing Accountability written the sIt s often said that people cannot manage what they cannot measure Marketing Value Metrics shows not only how marketing systematically contributes to shareholder value, but also provides a framework for developing and implementing marketing strategies that are measurable and accountable Building on the concepts and research found in Marketing Accountability written the same authors, Marketing Value Metrics is fully up to date to include analytics pertinent for today s marketers such as social media metrics The key steps in the modeling process are described in detail, as are the procedures for applying it in practice.Marketing Value Metrics enables senior executives to effectively measure the impact of marketing activity against organizational goals, and will empower marketing teams and their managers to justify and defend their plans and strategies to their CEOs and CFOs.

    • Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness ¦ Malcolm McDonald Peter Mouncey
      416 Malcolm McDonald Peter Mouncey
    • thumbnail Title: Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness ¦ Malcolm McDonald Peter Mouncey
      Posted by:Malcolm McDonald Peter Mouncey
      Published :2019-04-26T01:58:17+00:00

    2 thoughts on “Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness

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